Latest News From

Gearhart Ranch
NCBA Delivers State of the Industry Address

National Cattlemen’s Beef Association spokesmen gave an update on the state of the industry and priority issues in Washington, D.C. that may affect cattlemen during the group’s virtual Winter Reboot conference.

Pilgrim’s Pride Agrees To Price-Fixing Fine

Pilgrim's Pride, the nation's second-largest poultry processor, entered a guilty plea to federal charges of price-fixing and bid-rigging, the Department of Justice said on Tuesday.

Piedra Valley Ranch
Jerry Bohn: Beef Is, and Always Will Be Sustainable

Beef's contribution to climate change is often an outrageous lie that’s being used to sell consumers a fake meat product they don’t want or need and one that won’t do anything to solve climate problems.

Retail meat counter
Study compares consumption of beef to plant-based alternatives

Consumers who prefer beef over plant-based protein alternatives said they are willing to pay nearly two dollars more per meal for a burger when dining at a restaurant, according to a study from Kansas State University.

Differentiating the Value of Feeder Cattle

During the Angus University “Revolutionary Marketing” webinar hosted Tuesday, Feb. 16, Troy Marshall shared that cattleman have invested in good genetics and now is the time they can stand out in the marketplace.

Sanburg: A World Without The Beef Checkoff

Hugh Sanburg, 2021 chair of the Cattlemen's Beef Board and a cow-calf producer from Eckert, Colo., discusses how the beef industry would be affected without the Checkoff's research, educational and promotional efforts.

USRSB Sustainability Modules For Feedyards and Auctions

The U.S. Roundtable for Sustainable Beef (USRSB) announces the launch of additional sustainability modules for both the feedyard and auction market sectors.

2021 Trust In Food Symposium to Highlight Trends in Carbon and Climate, Animal Ag and Innovation

Keynote speakers will include iconic thought leaders, such as Dr. Jonathan Foley of Project Drawdown; Dr. Temple Grandin of Colorado State University; Dr. Frank Mitloehner of the University of California-Davis and more.