National Cattlemen’s Beef Association spokesmen gave an update on the state of the industry and priority issues in Washington, D.C. that may affect cattlemen during the group’s virtual Winter Reboot conference.
Beef's contribution to climate change is often an outrageous lie that’s being used to sell consumers a fake meat product they don’t want or need and one that won’t do anything to solve climate problems.
Consumers who prefer beef over plant-based protein alternatives said they are willing to pay nearly two dollars more per meal for a burger when dining at a restaurant, according to a study from Kansas State University.
During the Angus University “Revolutionary Marketing” webinar hosted Tuesday, Feb. 16, Troy Marshall shared that cattleman have invested in good genetics and now is the time they can stand out in the marketplace.
Hugh Sanburg, 2021 chair of the Cattlemen's Beef Board and a cow-calf producer from Eckert, Colo., discusses how the beef industry would be affected without the Checkoff's research, educational and promotional efforts.
Keynote speakers will include iconic thought leaders, such as Dr. Jonathan Foley of Project Drawdown; Dr. Temple Grandin of Colorado State University; Dr. Frank Mitloehner of the University of California-Davis and more.